Godot Inc (located in Kobe, Hyogo Prefecture, represented by Ken Moriyama, hereinafter referred to as Godot) and the company’s EU base, Godot GmbH (located in Vienna, Republic of Austria, represented by Go Suzui), will participate in the “Ars Electronica Festival 2023”, the largest media art festival in Europe held in Linz, Republic of Austria, from September 6 to 10, 2023. They will exhibit “Anatomy of Nudging”, which focuses on behavior change and AI transparency.
“Anatomy of Nudging” is a participatory installation where visitors can experience the behavioral change process through “nudging” in a game-like manner. This is a collaborative exhibit with the Ars Electronica Futurelab (hereafter referred to as AEF), the research and development division of the creative agency Ars Electronica in Linz, Austria. Visitors use the behavioral change AI from Godot called “Nudge AI®︎ *1” to change their own actions or encourage behavioral changes in others, aiming to achieve the set tasks. At the same time, Godot promises to undertake pre-established public challenges (such as policy recommendations or public workshops) based on the number of participants who achieve the tasks. The purpose of this is to invite participants on a “journey of self-discovery” to gain insights into their thought and behavioral mechanisms. Simultaneously, it lets participants feel how individual behavioral changes can create significant societal waves.
Godot aims to create a more inclusive and kinder society by harnessing the power of technology and science to eliminate biases caused by human cognitive limitations, and by augmenting the “empathy” humans possess. We believe that this instalation will offer participants an opportunity to experience a glimpse of the world we aspire to.
Godot and AEF resonate with the philosophy of unlocking human potential through behavioral science and machine learning to create a better society. In October 2022, they launched the ‘Collective Transformation Project *2’ , a collaborative development initiative aimed at prompting the actions necessary for us and society to address global-scale issues. This installation represents an important milestone for the project.
For technology and science to create not just a society that is convenient for someone, but a more inclusive and kind society, a high level of transparency that is understandable to everyone is essential. Through our joint project with AEF, we will continue to work on the development and implementation of products and services that are more transparent and trusted by people.
What is the Ars Electronica Festival?
The Ars Electronica Festival is the largest media art festival in Europe, held annually in September by Ars Electronica, a cultural institution for media art based in Linz, Austria. The “Ars Electronica Festival 2023” will have “Who Owns the Truth?” as its theme, with artists, scientists, developers, designers, entrepreneurs, and activists participating from all over the world. (https://ars.electronica.art/who-owns-the-truth/en/)
Who is the Ars Electronica Futurelab?
The Ars Electronica Futurelab (AEF) is the research and development department of Ars Electronica, a cultural institution for media art based in Linz, Austria. Since 1996, it has advanced research and development in the fields of art, technology, and society, focusing on cutting-edge areas such as artificial intelligence, robotics, media architecture, interactive technologies, new aesthetics, and swarm intelligence. They have experimentally materialized scenarios for unforeseen futures. AEF disseminates the results of its pioneering research to society and engages in activities to deepen discussions about the future. (https://ars.electronica.art/futurelab/de/)
What is NudgeAI?
NudgeAI uses evidence from behavioral science and learns from behavioral data to support the design of interventions that effectively transform each individual’s decision-making and actions. With NudgeAI, service designers and communication designers can enhance their empathy towards users and achieve a service and communication design tailored to each individual.